Meet Third-Generation Landscaper, Greg Gross

With two grandfathers in the green industry, ELM Area Manager, Greg Gross, learned more than “old school” work ethic during summer vacations spent helping out.

As a child, Greg learned to repair landscape equipment from men, Greg said, who knew how stuff worked. In fact, it was his grandfathers’ example-setting that taught him the value of hard work and good character, and to push the boundaries of what’s possible.

Greg joined ELM in 2016, after working on a golf course in high school put him through the University of Massachusetts Stockbridge School of Agriculture, where he received a degree in Landscape Contracting. Greg also holds a Commercial Supervisory Certificate for Turf & Ornamental from the State of Connecticut.

Greg is an avid New York Yankees and New York Giants fan and when not rooting for his favorite team, works on his golf game, and his boating and beach-loving skills.

Greg’s one piece of advice for transforming commercial landscapes is to go for the “wow” factor. Instead of over-complicating the objective, the secret, he says, is to keep your landscape simple, coherent, and invest in high-impact ROI options that continue to increase the property’s value.

“Greg is a born leader,” said Bruce Moore, Jr., ELM’s vice president of operations. “His commitment to delivering best in class in all aspects of the work we do, and in building and sustaining relationships that embody trust and accountability, exemplifies what ELM is all about.”