Magic Salt™ starts out as ordinary rock salt, which is then treated with a liquid, agricultural by-product of the distilling process blended with magnesium chloride. This patented liquid is trademarked as Magic Minus Zero™ and dramatically transforms rock salt into a new de-icing material.

Magic Minus Zero™ is also marketed under the name of Liquid Ice B'Gone™. These products are identical. All references to Magic Minus Zero™ also apply to Liquid Ice B'Gone™.

Magic Minus Zero™ is a highly effective de-icing agent made from a patented blend of magnesium chloride and condensed distiller solubles. It is non-toxic, bio-degradable and has a corrosion index lower than distilled water.

The benefits and results of treating your salt stockpiles or your sand/salt stockpiles with Magic Minus Zero™ are amazing!

Features and Benefits of Magic Salt™

Magic Salt™is regular rock salt that has been treated with the liquid Magic Minus Zero™ at a rate of 8 gallons per ton of rock salt.

With a simple motorized pump and tank system, Magic Minus Zero™ is easily applied to bulk rock salt stockpiles, to transform this corrosive, potentially destructive and inefficient material into Magic Salt™.

Magic Salt™ is a highly effective ice melting product which is non-corrosive, safe for concrete and brick and environmentally friendly.

The following is a list of Magic Salt™ features and benefits:

• Magic Salt™ is economically superior. Because it works better and lasts longer, less Magic Salt™ is required to displace an equal amount of ice or snow than with any other ice-melter - at any price.

• Rock salt applications are reduced by 30% to 50%

• The need for sand in most circumstances is virtually eliminated.

• Magic Salt™ works faster and lasts longer at much lower temperatures than ordinary rock salt.

• Magic Salt™ has a working temperature of -35°F, whereas regular rock salt is ineffective below 18°F. This is a net 53°degree gain in working temperature, similar to calcium chloride, without the adverse effects.

• Because of its residual effect, snow and ice will not bond to the pavement. Black ice is virtually eliminated.

• Magic Salt™ is non-corrosive. Unlike plain rock salt or calcium chloride, independent tests show Magic Salt™ to be completely non-corrosive.

• Magic Salt™ will not damage steel doors, thresholds, equipment, carpets, flooring or concrete. In fact, it neutralizes rust!

• Magic Salt™ will not cause concrete to split or any paved surface to degrade in any way.

• Unlike calcium chloride and ordinary rock salt, Magic Salt™ leaves no visible residue.

• Unlike calcium chloride and ordinary rock salt, Magic Salt™ has no corrosive characteristics at all.

• Unlike calcium chloride and ordinary rock salt, Magic Salt™ is safe for people to handle.

• Magic Salt™ is environmentally friendly, eleasing far less chlorides into the environment than either plain rock salt or calcium chloride.

• Magic Salt™ is safe around vegetation, people and equipment.

• Magic Salt™is water soluble and biodegradable.

• Magic Salt™ has no adverse effects on grassed areas, plants or shrubs.

Features and Benefits for Snow Removal Contractors

General Usage
Use of Magic Salt™ exclusively (i.e. sand is ordinarily not required or necessary) results in substantial reduction of the volume of material required for de-icing applications.

• Twice as much ordinary rock salt is required to produce the same effects.
• Three times (or more) as much sand/salt (60/40) mix is required to equal Magic Salt™.

These major reductions in material volume obviously more than compensate for the premium price Magic Salt™ commands.

• Bulk Magic Salt™ prices are typically 30% to 40% more than ordinary rock salt, although only half as much is required.
• Bulk Magic Salt™ usually costs about twice as much as a decent sand/salt mix, but only one third as much is needed to produce the same effect.

Specific Benefit Examples
In addition to these material volume cost advantages, Magic Salt™offers distinct benefits to every snow removal contractor, large or small and irregardless of whether services are billed hourly, per visit, or flat rate/seasonal.

• Contractors who bill hourly or per visit will especially benefit by shutting spreader gates to one third normal. Since less material is used, fewer refill trips are required. Fewer refill trips save time and fuel.
• Magic Salt™turns brown, which means the customer can see material being applied.
• Flat rate contractors will make fewer visits.

• To apply Magic Salt™ during snow flurries or light snow events (two inches), set spreader gates to half the opening you usually use. Snow will "burn off" with no plowing. Customers donšt care how you do it or how long it takes, they just want to see clear pavement.
• By eliminating the use of sand, every contractor will realize great savings from reduced spring clean-up costs. In the meantime customers will appreciate the absence of sand tracked into buildings and cars.
• Contractor equipment will last much longer and with less maintenance expense without the extreme corrosiveness of rock salt and frictional damage from sand on chains, bearings, etc.
• Magic Salt™ will not harm grassed areas or horticulture when applied correctly. Therefore, incidental damage to customeršs property is dramatically reduced.

Summary: Bulk Magic Salt™ is a cost effective material for every snow removal contractor.

• Magic Salt™ is non-corrosive
• Magic Salt™ is safe for concrete and brick
• Magic Salt™ is environmentally friendly.

Material Safety Data Sheet Magic Salt™

To download a Magic Salt™ Material Safety Data Sheet, click here.

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How & Where to get Magic Salt™

Thank you for your interest in Magic Salt™.

To find out how you and your business can gain the benefits of Magic Salt™ and other ice control products contact ELM.